You tweet, you tweet, and you tweet. Nothing. No retweets or shares. Not even a favorite. A lot of people new to Twitter find it frustrating for this very reason — they equate it to shouting into a room of people who are, coincidentally, also shouting and trying to get heard.
If you want to get your tweets noticed, you need to find a way to stand above the crowd. It's not about shouting more or shouting louder, but shouting smarter. Want more retweets, shares, and favorites? Check out these 5 tips:
1. 71-100 Characters Tweets
Track Social did a study which showed the optimal tweet length for retweets is between 71-100 characters. Go over 100 if you have to, but stay above 70.
A lot of new users get trapped into the idea that they need to use all 140 characters to be effective.
A lot of people like using the "quote tweet" function that allows them to provide commentary to your tweet. If you actually use all 140 characters, they'll need to edit your tweet, before being able to add in their commentary.
2. Include (Twitter) Pictures
Buffer found that including a picture increases retweets by 94%. However, this is only true if you include a Twitter picture (via pic.twitter.com). Interestingly, pictures with Instagram links were 42% less likely to be retweeted.
Include pictures. Just not Instagram, or non-Twitter uploaded ones.
3. Tweet in the Weekends or Afternoons
Want to get more reads, clicks, and shares? Dan Zarrella did a study that found better performance on weekends and afternoons.
Why? On weekends, people have more free time leading to more time to actually read your articles/links.
Need to tweet during weekday since you're a B2B company? Tweet in the afternoon. 2pm is the optimal time to maximize your tweets, with people settling into their afternoon lull and food coma from lunch.
4. #Hashtags #Hashtags
Fusework Studios found that hashtags increase engagement. Using one or two hashtags increase engagement by 21%. Hashtags are powerful, but with great power, comes great responsibility. Using more than two hashtags decreases engagement by 17%.
5. Share, Retweet, and Share Others
This sums it up pretty well:
In the book Influence by Robert Cialdini, he describes an experiment where the experimenter had an assistant do a small, unsolicited favor (in this case, buying a soda) for the true subject of the social experiment. Researchers found that subjects treated to the beverage later bought twice as many raffle tickets from the assistant than the subjects not treated to a beverage. This demonstrates the principle of reciprocity: You scratch my back, I’ll scratch yours. More important, if you do the scratching first, people will feel compelled (often without even knowing why) to return the favor.
What do you think? Let me know on Twitter (@sebfung).
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